Favourite bottled water brand

FIJI Water is resoundingly Americans’ favourite bottled water brand, new data released by international survey and research firm, Morning Consult has announced.

Based on net favorability rating, Poland Spring was the number one bottled water brand for consumers in the Northeast, while Ice Mountain tied Fiji Water for first in the Midwest, per Morning Consult data.

Out of 26 bottled water brands, Fiji Water earned the highest net favourability rating (57) among adults, besting second-place Aquafina by 13 percentage points.

“Out of 26 major bottled water brands, The Wonderful Co.’s Fiji Water earned the highest net favorability rating (57) among all US adults, beating out the second-place brand, PepsiCo Inc.’s Aquafina (44), by a huge margin.

Danone SA’s Evian, BlueTriton Brands’ Nestle Pure Life and the Coca-Cola Co.’s Dasani all tied for third (42),” states Morning Consult.

“Americans overwhelmingly identified Fiji — known for its frequent placement in resorts and at prominent events — as their favorite bottled water brand.” Fiji Water was the top-ranked brand in net favorability rating among every generation except baby boomers (they preferred Aquafina), as well as among respondents in the South and West regions.

“Fiji and other top water brands have made strategic partnerships a big part of marketing efforts, too.

“It has a presence on the red carpet for many Hollywood award shows, including the Grammys and the Golden Globes,” stated Morning Consult.